INTRAMA is a company with a 25-year experience in the production and business with flexible packaging. We, as specialists in this field, will share with you how to be certain you use the right flexible packaging.
Why? Because we are sure you have spent umpteen hours developing your product. From the stage of initial study and experimenting to applying the last strokes on the already developed product. Packaging comes afterward and it is as important as finding the recipe, which will help your product “conquer” the market with its taste qualities and impeccable appearance.
Finding that recipe would be a waste of work if your product is not packed in the right packaging. We say “the right” since the polymer packaging has many varieties depending on the product to be packed, the packaging technology, the storage environment and the design. It can have various thicknesses, barrier properties, structure, colour, and shape for packaging in a vacuum or modified atmosphere. It is common to all types of packaging they play an important role in 2 aspects – first to protect the product packed from the environmental impact; second – to present the product and distinguish it from the one of the competition.
Barrier packaging delays the flow of biochemical processes by limiting the contact of the packed product with oxygen, moisture and odors. The expiry date is being extended this way, freshness and taste qualities of the product packed are preserved.
A study on the Waste and Resources Action Programmes (WRAP) shows that 65% of consumers have exactly indicated the product quality, freshness and type/odour as a main factor when making a purchase decision. In other words, no matter how attractive the packaging is, what makes consumers buy a certain product over and over again is the product taste and freshness where a high-quality packaging has a significant role in preserving it longer.
Here we pay special attention to the packaging quality as we advise you to make no compromises with it. Because a compromise with the packaging quality is a compromise with your product – the one you have invested many resources in and have spent countless hours for its development.
To be sure your product has been qualitatively packed, we recommend you try to find the answers to the following questions:
- Does the packaging meet the normative requirements of the following and national regulations for plastic materials and articles intended to be in contact with food products?
- European Regulation 1935/2004 regarding the materials and objects meant to be in contact with food products;
- European Regulation 10/2011 regarding plastic materials and objects meant to be in contact with food products;
- European Regulation 282/2008 regarding materials and articles of recycled plastic meant to be in contact with food products;
- Ordinance №2 of 2008 regarding plastic materials and articles intended to be in contact with food products.
- What are the production conditions where the packaging has been made? Does the packaging supplier agree to be audited by you? Would he allow you to visit his production base?
- Do certified systems for quality and food safety management exist?
- Has the packaging passed a migration test at an accredited laboratory? Are there the values within the allowed limits (up to 60mg/kg = 10mg/dm2)?
- Do the values and the composition of polymers listed in the packaging technical specification correspond to the actual ones? Are there mechanisms for control and traceability of the provided specifications been established?
- Are there re-granulated polymers been embedded in the packaging (such that may worsen the quality of the packed product)?
- Is there a direct contact of the packed product with inks in case of a print packaging?
The marketing role of packaging is the other important aspect. The attractive design and colour layout undoubtedly have an impact on the decision for purchasing a certain product. Today, on the increasingly competitive markets, the packaging is a mighty instrument for expanding the brand’s awareness and differentiating the product.
“Packaging is a branding,” Mr. Gerstman, honorable chairman of one of the biggest world consulting companies for branding strategies, says.
We, the specialists in the packaging industry, say:
“A product is recognized by the package but is stored in consumers mind based on the taste quality”. Therefore we think the right packaging is a combination of a packaging produced with high-quality materials to, first of all, preserve the product taste and freshness and a design, which successfully contributes to the recognition of your brand.